I build design teams that ship products people love. users adopt. stakeholders celebrate. companies grow from.
20+ years of craft. 6 years of design leadership. Startup to enterprise — I build teams that own the UX and drive real impact.
Each project tells the story of a strategic design decision and its measurable outcome.
I'm a design leader who's spent 6+ years building products and teams at the intersection of user needs and business strategy.
20 years designing products. 6 years leading the teams behind them. I've built design teams at VideaHealth, Weedmaps, and Emotive — turning ambiguity into orgs with clear direction, strong craft, and a seat at the strategy table.
I lead with candor and humility. My job isn't to have all the answers. It's to ask the right questions and build teams where great work is inevitable.
When I'm not leading design, I enjoy reading non-fiction and sci-fi fantasy books, hiking local trails, and cheering for the LA Dodgers and Manchester United.
How I lead design teams
Building & Scaling Teams
Grew design org from 0 to 6 across product, brand, and research. Established career ladders, critique culture, and hiring pipelines that attract senior talent.
Cross-Functional Partnership
I embed design into product strategy from day one. Weekly syncs with eng leads, monthly roadmap reviews with product, and quarterly business reviews with leadership.
Design Operations
Built and scaled a component library serving 80+ engineers, reducing handoff friction by 60% and increasing design-to-dev consistency across all product lines.
Mentorship & Growth
Five direct reports promoted to senior/lead roles. Regular 1:1s focused on career development, not just project status. I create environments where designers do the best work of their careers.